We are the Anti-plastic-bottle Water Company: spearheading 21st century public water provision for Smart Cities Our mission is to eradicate single use plastic water bottles – water on-the-go without plastic. We all know the problem: there’s a growing environmental catastrophe of single use plastic, not just in the natural world, but even in the human gut … now that’s the last straw! Paying £1.50 on-the-go for plastic bottled water makes no economic sense, and the bottles exacerbate the problem. There is an inevitable trend towards more sustainable alternatives. We’ve created a network of sophisticated public water vending machines with still & sparkling ultra-filtered water, a range of stay-cold steel refillable bottles, and a philanthropic mandate to clean up oceans/beaches/rivers and fund conservation projects. We’re a profit-with-purpose pending B Corp, donating 10% of all our sales to our cause. We want you to feel good about refilling knowing that with every refill and bottle purchase, you’re part of the solution, not the problem. We’re recession friendly and relevant in a post-covid world with hygiene and water purity at our core. You can find our “Big Ape” water fountains at ZSL London Zoo, New Street Square, One New Change and Hampton Court.